Cynergy and the E-Bike Transformative Experience

We know that e-bikes are transformative. We have heard time after time from our customers that e-bikes change people. Whether it is changing their mode of transportation or getting them back into bike riding, e-bikes make people feel better.

Here's just some ways that people change:

  • They become more active
  • They feel better using ultra-clean, easy transportation
  • They get away from the rat race of driving (and parking)
  • They ride more with friends, with family and they love showing people their e-bike
Our slogan of “Love your ride” is more than just words. We work to assure that you will be thrilled with both your new electric bike and your experience buying from Cynergy E-Bikes.

We aim to make sure that, throughout your e-bike experience, you keep the same wide smile that you showed the first time you tried an electric bike.

Cast of Characters

Rich and Ruthellen
"Happiness Experts"

Rich and Ruthellen Fein spend their working and most of their waking hours spreading the word about how terrific the e-bike experience can be and assuring that store visitors will have a fantastic experience - both when purchasing and after purchasing their bike. They try very hard to give every customer a personal experience – from listening to their needs and expectations, to teaching about the various types of e-bikes, and then personally escorting riders out back in our quiet, low-traffic neighborhood (riding up the hills…).

They are e-bike loyalists, getting rid of one of their cars, and rarely driving the other - a plug-in electric hybrid.

In their spare time you'll usually find them outdoors - paddle sports, pedal sports, hiking and "running" (their euphemism for moving slightly faster than a walk).

Assistant Manager

While everyone on the Cynergy team is well-versed regarding the features and capabilities of our bikes, Josh is “mega-versed”. If you challenge Josh with an odd question, there’s a good chance he’ll have a useful answer.

What makes Josh especially qualified for recommending products is that he and Rich almost always agree on anything about e-bikes.

Josh leads the service department and brings sanity to our chaos when Rich and Ruthellen aren't around.

When Josh isn’t working, he’s gardening, spending time with his kids, or researching e-bikes with his dog, Sweety, by his side.


Matt is meticulous, both in his approach to wrenching and making sure that you'll be matched up with the right bike for you. When he builds a bike, it’s next to impossible for a bike inspector to find anything that needs further adjusting.

During his few spare moments when he's not wrenching or advising customers at Cynergy, he's finding ways to improve shop productivity.

Matt digs golf and snowboarding and finds Oregon’s hills to be much better than his home state Iowa plains. He's also building a collection of some very eclectic older bicycles.


Bicycling is a natural extension of Mason’s being with him finding more balance on two wheels than on his two feet. His love of bikes is not just about the fun, it’s about their enormous efficiencies – both for non-electric and electric bikes – and the mechanical principals that make them work so well.

Mason is a native of central California, where he built is passion for mountain biking. You’ll find him to be a terrific resource for selecting an eMTB when you are able to tear him away from building and tuning bikes.

When not riding, Mason spends his outdoor time skateboarding, backpacking and surfing. When we’re closed, you’ll often find him shredding the trails at East Portland’s Gateway Green.


Christine is an "organizer". Along with being a great mechanic and a great source of advice for picking the right bike, she's great at helping to get your bike organized with the right accessories to keep you organized while riding. She always applies that talent towards finding ways to make our shop systems work more efficiently.

Like the rest of the crew, she's a big supporter of cycling for transportation, and especially loves blowing past cars stuck in traffic.

From Chicagoland, she began her deep learning of bikes while in Champaign-Urbana, IL. She is a licensed veterinarian, with an obvious love for animals. Add a fondness of camping and medieval fairs. We are wondering when she might bring in either a battle axe or flail weapon.


Neela is our unofficial greeter. She's a distinguished graduate of the Cooper Academy, but she prefers not to show that off. Neela's background is a mystery, but we suspect she comes from a very kind and gentle environment.

Along with greeting visitors, you might find her providing guidance to customers in selecting the right bike, howling her approval when you're considering one of her favorites.